If you’re thinking of starting your own casino online, it’s vital that you do your homework first. You’ll find hundreds, if not thousands, of perfectly legitimate casinos out there but you’ll also come across plenty of dodgy ones lurking in the dark corners of the web (or brazenly hanging out in plain sight). With proper preparation and a strategic approach, you can increase your chances of success.

When choosing an online casino, you need to make sure that it offers the right gaming experience for your target audience. This means that you should choose a provider that has a wide range of games, a mobile app and good customer service. Then you’ll be able to attract and keep your customers.

A good casino online will have a full library of games that include slots, table games and live dealer tables. Many operators will also have a comprehensive sports betting platform that allows players to place bets on their favourite sports. This is a great way to increase the number of people visiting your website and will help you build loyalty with your customer base.

It is also important to ensure that the casino you choose has a valid licence. You should look for an online casino that is licensed by a reputable body, such as Gibraltar, Malta, the Isle of Man or Alderney. This will help to ensure that the site is safe and that it has strict responsible gambling policies in place.

Another thing to consider when choosing an online casino is whether it accepts your preferred payment methods. This is particularly important if you’re planning to use it for real money gaming. If a casino doesn’t accept your preferred payment method, you may end up having to use an alternative which is less convenient and can be costly in terms of time and money.

Slots are by far the most popular game at legal US online casinos. They offer a variety of themes and paylines, with some boasting multi-million dollar jackpots. Players can play them on desktop computers, tablets and smartphones. Many offer generous welcome bonuses and loyalty programs that can give you extra betting credits.

Roulette and blackjack are also a popular choice with online casino users. The former has a low house edge when played correctly, while the latter is a fun and engaging social game. The online versions of these games are typically more user friendly than their physical counterparts.

Live dealer games are a big draw for some players, but this is a growing market and it’s important to have these available to your players. Luckily, there are several titans of the industry who are producing exceptional content that can boost your online casino’s appeal and attract new customers.